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Joshua Greenberg
Joshua M. Greenberg (born 1976), known as Josh, is an American academic working in sociology of scientific knowledge. Greenberg is Program Director for Digital Information Technology at the Alfred P. Sloan Foundation. Previously he was the Director of Digital Strategy and Scholarship at the New York Public Library (NYPL).〔Taylor, Kate. ( "One Library Out of Many Institutions," ) ''New York Sun.'' July 26, 2007.〕 His interests encompass the intersection of scholarship, education and information technology. His initiatives at NYPL engaged the nascent disciplines of digital asset management.〔DeAenlle, Conrad. "Digital Archivists, Now in Demand." ''New York Times.'' February 8, 2009.〕
==Education==
Greenberg earned a B.A. degree at Johns Hopkins University in 1998.〔 He was awarded an M.A. degree at Cornell University in 2002.〔
Greenberg's doctorate from Cornell in 2004 was conferred on the basis of a thesis, ''From Betamax to Blockbuster: Mediation in the Consumption Junction'' (). In this work, Greenberg argued that the evolution was less a physical transformation than a change in perception, but one that relied on the very tangible construction of a network of social institutions.〔''From Betamax to Blockbuster'': ( publisher's blurb ); (Google Books, overview )〕 This work was the basis for his 2008 book, ''From Betamax to Blockbuster: Video Stores and the Invention of Movies on Video'', which explores how the VCR was transformed from a machine that records television into a medium for movies.
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